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江苏快3 > 互联网+ > 网络营销 > 如何利用网络平台进行品牌营销?
如何利用网络平台进行品牌营销?
点击:    添加时间:2019-04-10   来源:

  QIYETONGGUOWANGLUOTUIGUANGZUIZHONGXIWANGSHIXIANDECHENGXIAOSHIQIYEPINPAIDEJIAZHIZHUANHUAWEICHIJIUDEGUKEGUANXI,GUKEGUANXIBAOKUOXIAOFEIZHEDUIQIYECHANPINDEQINGLAI,TONGSHIYEBAOKUOQIYEGENKEHUZHIJIANDEHEZUOGUANXI。ZHEIXIEDOUSHIQIYEXIANGLIYONGWANGLUOYINGXIAOZUIZHONGXIANGYAODECHENGXIAO,ZHEIYESHIYINGXIAOTUANDUIFENDOUDEMUBIAO。MIANDUIZHEJINGZHENGJILIEDESHICHANG,QIYERUHELIYONGWANGLUOPINGTAIJINXINGPINPAIYINGXIAO?

  

  一、了解自己的需求

  1)、NITIGONGDECHANPIN、FUWU、SHENGHUOLINIANSHISHENME,TADEHEXINJIAZHIYUBILEISHISHENME。

  2)、QIYEDEYUANJING,ZHANGQIFAZHANDESHIMING、DAODEBIAOZHUNSHISHENME。

  3)、NIDEMUBIAOSHICHANGZAINALI,QIRENWUHUAXIANGSHISHENMEYANGDE,TADEXINGQUDIANZAINALI。

  

  二、分析竞争对手

江苏快3  SHENDULEJIEQIANZAIJINGZHENGDUISHOUDEWANGLUOPINPAIBIAOSHI,TADENEIRONGSUCAILAIYUAN,HUOYUEZAINAXIEDIFANG,SHEJIAOWANGLUOHAISHISOUSUOPINGTAI。TADEMUBIAOSHOUZHONGZHIYE、NIANLING、XINGQUAIHAO、SHOURUDENG。

  DUIFANGWANGSHANGYINGXIAODECELVEYOUNAXIE,JUTISHISHIDELIUCHENGSHIZENYANGDE。

  三、建立品牌特性

江苏快3  WANGSHANGYINGXIAO,YIGEBIANJIEDETUJING,JIUSHIXUNZHAOJINGZHUNDECHAYIHUA,ZHIYOUZHEIYANG,ZAIQIYEXINPINPAITUIGUANGDESHIHOU,CAINENGRANQISHICHANGDEXINGQU,CHANGSHIYONGYIXIETEDINGDEGUANJIANCIDUIQIJINXINGMIAOSHU,BIRU:

江苏快3  1)、 JIANDANBIANJIE,RONGYIJIYI,ZHENCHENGDE,ZHIDEXINLAI。

  2)、 DAPOCHANGGUI,QIGUAIDE,NANYIZHUOMODE。

  四、设计品牌标识

  WANGLUOPINPAIBIAOSHI,ZHANGQIQIANYIMOHUADEHUIZAIMUBIAOYONGHUZHONG,LIUXIAYIDINGDEXINGXIANGYUDINGWEI,BIRU:DANGNIKANDAOXIAOHEIMAO,DI1YINXIANGHUIXIANGDAOTIANMAO,ERXIAOGOU,ZEHUIXIANGDAOJINGDONG,TAYINGGAIZHUNQUEDEBIAODACHANPINLINIAN,BINGQIEQUEBAOWANGZHANlogoDENGGEGETUIGUANGQUDAODEBIAOSHITONGYI。

江苏快3  ZHIDESHUOMINGDESHI,GUANYUWANGLUOPINPAIBIAOSHIDESHEJI,LILUNSHANGSHINEIBUTUANDUICANYU,YUANYINHENJIANDAN,TAHENQINGCHUDONGDE,NIYAOSHENME,SHIZAIMEIBANFA,CAIKAOLVJIAOJIDISANFANGGONGSISHEJI,BINGQIEYUDAOWENTI,YAODUOCIGOUTONG,FANFUXIUGAI。

  五、制定网上营销策略

江苏快3  CHULEGENJUMUBIAOYONGHUDETEXING,CANKAOJINGZHENGDUISHOUXUANZEHESHIDEYINGXIAOQUDAO,DANGNIZAIZHIDINGWANGSHANGYINGXIAOCELVEDESHIHOU,XUYAOQUEBAO:

  1)、 NEIRONGTUANDUIGENGHAODELIJIECHANPINYUSHICHANG,YOUBIYAODEHUA,KEYICHANGSHIRANGQIJINRUYIXIANXIAOSHOUTUANDUI。

江苏快3  2) JINGZHUNDETONGJIWANGLUOPINPAI,XIANSHANGDEZONGHEYINGXIANGLI。

  3)、 CHANSHENGQINGGANGONGMING,RUHERANGYONGHUZHANGQIDEBAOCHILIANXI。

  ZONGJIE:WANGSHANGYINGXIAO,ZAITUCHUCHANPINSHUXINGDEJICHUSHANG,YINGGAIGENGJIAGUANZHUMUBIAOYONGHUDESHENGHUOLINIAN、XIAOFEIXIGUAN、XINGQUAIHAO,ZHEIYANGCAIKEYITONGGUOZHANGQIYOUXIAODENEIRONGSHUCHU,BUDUANTIGAOPINPAIDEXINYUDU,YUDUIFANGJIANLIZHANGJIUJINMIDELIANXI。SOUDAOWANGMIANFEITIGONGH5YEMIANZHIZUOGONGJU,QINGSONGZHIZUOH5YINGXIAOYEMIAN,WEIQIYEZHULIYIDONGWANGLUOYINGXIAO,YIJIANZHUANFAWEIXINPENGYOUQUAN,TISHENGKEHUZHUANHUALV。